Construction / Brand Design / Brand Strategy
“Steel-strong in quality. Luxurious in finish.”
That’s the promise Erwin and Kurt make with every Dboxx. Their modular units are built in Belgium on a sturdy steel frame, fully finished in the workshop and placed in your garden in a single day. But a Dboxx is more than a construction. It’s a care home that keeps an elderly parent close to the family, a garden office that separates work from home without the commute, or a quiet retreat for hobbies, friends and family.
When Erwin and Kurt first came to me, Dboxx was still just an idea. No units, no customers, no brand. Together we defined their mission, vision and target groups, and built a visual identity from the ground up. Today the first units are being placed in gardens across Flanders, and the brand feels as solid as the steel it’s built on, and as warm as the people living and working inside.
The logo for Dboxx is based on the shape of the unit itself and consists of 2 open forms that enclose the name, so to speak. These 2 open forms symbolize the variety and creativity that Dboxx can showcase in its modules.
3D Design by JSLvisual – Jeroen Slootmans
Brand Strategy Parnter – Tom Vansteenkiste
